I graduated from the University of Toronto in 1990 with a four year honours degree in English. After leaving university, I worked as an advertising copywriter and was soon able to use my copywriting experience to start my own consulting company. I spent many years helping businesses across Canada computerize their operations and advertise their products and services on the web.

Search engine consulting work was in high demand at the time and I was very good at getting web sites into the top ranked search engines. It was only after I had a dispute with a major hotel chain (where I felt that my complaint was being ignored) that I decided to "change sides" and use my search engine algorithms to help consumers rather than businesses.

I decided created a web site (TheSqueakyWheel.com) that would allow a consumer to type his/her complaint into an on-line form and instantly turn the complaint into a web page. The new web page was then automatically submitted to the largest Internet search engines. At $5 per complaint page it wasn't nearly as lucrative as my consulting business - but knowing that I was making a difference in the lives of consumers across the world (not just Canada) brought its own rewards.

TheSqueakyWheel.com has been running since the late 1990's and has become one of the best know complaint sites on the Internet. Unlike other sites, the focus of TheSqueakyWheel.com has always been on resolving complaints. I’m certain that our success rate is higher than any other comparable complaint site on the Internet.

Currently, I spend much of my time writing, creating new web sites, and helping corporations and local government offices reduce their dependence on paper by implementing document management systems.

My most recent book - a children's picture book - is called "Oh Me, Oh My!" and is available from Amazon.com.

My most recent website is called ViewComplaints.com and has been designed to help consumers avoid bad companies and products.

I wish you all the best of luck in resolving your complaints.